Online lead generation is getting tougher day by day. Sending emails and then waiting for your targets to respond in any way can be exhausting and nerve racking. Let’s face it — half your audience does not know you product exists, and the other half that does don’t see any potential in you.
You are probably wondering then how do you tell them about your brand, right. Well, this is where lead generation comes in emphasis Paul Haarman. If you want a long list of leads that you know will reach the third stage of your funnel then you need to make sure that you are attracting them using the right tricks.
1. Add a Pop-Up Form on the Exit
Visitors have a short attention span, if they don’t see something on a website they like, they will exit it immediately. If they don’t subscribe to your newsletter then a great way to get their attention is through a pop-up. According to research, a person spends 45 seconds on average on a website. That’s the amount of time you have to capture a lead. As the visitor is about to leave the page, entice them with the pop-up. The pop-up should be something interesting such as a free guide or eBook, or a 10% discount on first order advice Paul Haarman.
2. Share Stories About How Top Leaders Achieved Success
A great way to attract new customers, as well as clients is to share stories about leaders, who are running a successful business. Content is still king but nowadays, people want to read something exciting. Make sure to write in actionable advice from the leaders you are writing about.
3. Use FOMO
FOMO stands for fear of missing out. It drives the visitor antsy and curious as to what you are about to reveal. When sending emails to capture leads, add a timer in them with a line that gives a hint of your next reveal.
4. Offer a Free Course
Based on what your business is about, you can offer a free course to your visitors to get their email and other contact information. For example, if you sell birthday cards then you can offer a 3-day course on “How to Create Gift Bags.” The course will include written instructions, as well as tutorials emphasis Paul Haarman.
5. Use a Chatbot
Want someone to assist your visitors in your absence? Then get a Chatbot for your website! It sure beats the wait time your potential customers go through to get your reply. One of the best things about this lead generation idea is that it allows you to cater to visitors day and night. Plus, people are more willing to buy from websites that offer a prompt reply and assistance.
It can be a little challenging to design and schedule everything by yourself. All these ideas require your marketing team’s input as they know more about the patterns of visitors says advice Paul Haarman. Our suggestion: Why not get lead generation software or hire a professional such as John Doe to get quality leads. This will not only save you time and allow you to look into other important matters but also ensure your business’s growth.