What helps a blog Grow?
Most experts like Paul Haarman would tell you that submitting guest posts and getting them published can help your blog’s audience grow. In reality, this is only true to a certain extent because while guest posting does help bring more traffic to a blog, add the word tactical at the start, and it will help your career grow. With the help of RMG Digital Solutions, you can achieve this and so much more.
If you are typing out a blog with the mantra “quantity over quality,” you aren’t following a strategy that might give you long-term benefits.
This is why you need to take a different approach when you are guest blogging because it’s not the same as writing a blog for your website. Here are a few tips shared by Paul Haarman to help you make your guest blog more appealing:
Your Guest Post Should Lead to an Outcome and Not Your Homepage
Just before your guest post begins, there’s a small space given to you where your biography goes along with a link to your website. You can also include a couple of links in the post to direct readers to your personal blog.
Many newbies make the mistake of sending readers to their product or service page or a completely unrelated post. Let’s say that your goal is to double the number of your subscribers. Sending your readers to a product page won’t help you achieve this. You need to direct them to a free giveaway such as an eBook, which they can access after signing up, Paul Haarman says.
Make Sister Posts
More traffic is the key to spreading the word about your blog but does that mean it’s more appealing? Yes and no. You might get more views, but are readers really reading your blog or just scrolling through it? Here’s what you can do: Link a famous blogger in your post and talk about their work. The blogger might tweet about your blog.
This will bring more people to your blog who will be genuinely interested in what you want to say. Don’t end it there. Continue the relationship by mentioning them in your blog and take inspiration from them to know what to write on next.
Don’t Make the Blog about You
“Hi, my name is [****], and I have written an eBook on [****]. Click here to buy it.”
If the blog is about you, readers won’t read it says Paul Haarman. They won’t even click on your next title. Remember: You are guest blogging, which means you have to write for the other brand. So, provide as much information as you can about the topic, offer actionable tips, and that’s it.
Use the Comment Section as Your Inspiration Board
You wrote a blog, and the readers loved it. They are leaving comments on how they had been searching for a so and so blog, and now they finally found it. You will also see comments like, “How great would it be if you wrote on Tips and Tricks to Make Your Guest Blog More Appealing.
That right there is a blogging opportunity. You can write a post on it and then include links that lead to your blog that offers a more detailed post with pictures, bullet points, and stats.
And this is how you ensure that your guest post is appealing to the brand’s audience emphasis Paul Haarman. Don’t worry; your time will come. You just have to get the word out, and what better way to do it than guest blogging, where your know people will come across it.